To help you more clearly understand the attitudes and needs of business and end-user customers, buying patterns, and market trends, International Orange conducts customized research tailored to your unique requirements. With deep domain expertise, International Orange can manage the entire research process for you — from selecting appropriate research methodologies and suggesting sampling designs to developing clear, concise questionnaires and analyzing data. Using a field-proven methodology, we partner with you and your team to quickly evaluate the situation, understand the issues and develop innovative solutions that answer your questions and deliver a clearer picture of your market.

To get the meaningful data you need, International Orange conducts primary research with qualified respondents selected through well-defined market criteria via:

    Structured telephone interviews — International Orange can reach leading decision makers and influencers in medium and large enterprises. Professionally trained interviewers conduct structured conversations to obtain enterprise pain points, product and personal experiences, business unit priorities and other in-depth information.  
    Web-based interviews — International Orange hosts Web-based questionnaires that allow technology users and decision-makers to contribute opinions about new and existing services and technologies.  

Once we have obtained the primary research, International Orange combines these results with our industry knowledge to analyze the data in the context of broader market factors. The result is a clearer understanding of the issues as well as market data that can serve as a basis for compelling sales tools — presentations, Web content, datasheets, brochures, advertorials, white papers, customer case studies, demand generation programs, etc. — that will deliver an improved business position and enhanced value in the eyes of customers, investors and business partners.