International Orange Strategies has created effective marketing solutions for a
wide range of clients in a variety of industries. In each project, we leverage
our deep industry knowledge and provide an innovative approach to deliver
customized research, strategic marketing, and sales tools that identify
opportunities to boost revenues, increase account control, and build customer loyalty.
Some selected clients are:
needed to accelerate the market for its Ethernet-enabled SMARTRing service.
International Orange worked with Lucent to develop Carrier Ethernet sales tools
that highlighted the value of SMARTRing for city, metro and regional network
applications. International Orange developed a white paper co-branded
by BellSouth and
which has become the most downloaded document
on the BellSouth website.
While helping service providers launch Carrier Ethernet services,
needed to assess enterprise prospects' requirements and quickly deploy tools
for the marketing and sales teams of its service provider customers.
International Orange planned and executed a customized research program to
determine prospects' buying patterns and their perceptions of Ethernet
services. Based on this research, International Orange
delivered white papers, industry-specific brochures and executive briefs
to increase awareness of carrier-grade Ethernet and its significant service
benefits, allowing Lucent sales representatives to take advantage
of the new Carrier Ethernet market.
International Orange also worked with Lucent to deliver sales tools
for hosted and managed-IP telephony
services and network and enterprise VoIP security for leading carriers
like Verizon and Sprint.
An innovative solutions provider in the VoIP communications,
contact center and system management markets,
needed to educate prospects regarding the business value of unified collaboration solutions
for new and existing IP telephony deployments. International Orange delivered a
white paper highlighting the need for cost-effective conferencing and
collaborative tools and showing the superior value of Spanlink’s solutions.
International Orange also developed VoIP system management sales tools
to help Spanlink’s sales teams elevate the need for VoIP system management
solutions for enterprise- and institutional-wide VoIP deployments.
needed to rapidly launch new fiber- and copper-based solutions
that run on one platform to deliver triple play services. In less than
a week, International Orange developed sales tools that showed the value of Zhone
network configurations to help carriers understand how to best transition their
networks to capture IPTV revenues. As a result, Zhone has become a leading provider
for triple-play fiber- and copper-based solutions and recently acquired Paradyne
to expand its position.